Kielo at Grass Valley is located in Camas, WA and is a mixed-use development and garden-style community that is home to 276 residential apartments.
Branding, Art Direction, Print & Digital Design
Holland Partner Group
Kielo is a warm, welcoming addition to the Camas neighborhood, introducing an elevated living experience ideally suited to accommodate the city's fast-expanding growth while complimenting its charming, small town character.
Kielo is named for the Camas lily, meaning "lily of the valley".
Kielo's digital and print media focuses on three primary brand colors and utilizes the floral "Camas Lily" pattern as an accent.
Kielo's logo was created to have a warm and friendly style while remaining bold and mostly heavy in weight. Some letters from the original typeface were modified to create a more balanced and visually appealing logo design.
The color palette contains mostly green hues and captures the contrast between dark green and bright white. The colors compliment the exterior paint colors and are mature, refined, and sophisticated.