Lydian is a mid-rise located in the Lakeside neighborhood of downtown Oakland, CA. It offers 261 residential units.
Service
Branding, Art Direction, Print & Digital Design
Client
Holland Partner Group
Year
2020
The Lydian brand was inspired by the historic music scene in Oakland, CA.
Music helps bring people from all walks of life together to create a new and exciting art form.
Located in the center of downtown Oakland, Lydian is close to live music, art galleries, and some of the area's best restaurants.
Digital &
Lydian's digital and print media includes the brand patterns and high contrast images.
logo design
Inspired by a sound wave, Lydian's logo was created to generate movement and excitement. The letter "Y" and the letter "A" are mirrored forms that combine to create the Lydian icon.
color palette
The Lydian color palette draws inspiration from the colors of local street art, native Oakland plants, and metallic Pantone hues that bring a modern touch to the branding.
