Volta on Pine is a mid-rise located in Long Beach, CA and offers a variety of luxury apartment homes.
Branding, Art Direction, Print & Digital Design
Holland Partner Group
The Volta brand was inspired by the pioneer of electricity and power, Alessandro Volta. It intends to capture the great energy and movement found in Long Beach.
In close proximity to Los Angeles, CA, and just a short walk away from the heart of Long Beach, Volta is a perfect location for commuters and beach enthusiasts.
The Volta on Pine digital and print media uses both the brand colors and patterns. The photography and videography uses patterned elements and fast-paced movement.
The Volta on Pine "wings" were added to the logo in the final version. They add to the Art Deco inspired style, while also introducing a branding element that can be used in a variety of collateral.
The color palette is fun, vibrant, and playful. It is used to create additional visual interest and provide energy to the pattern elements.